Step One is “R”
In my 6 Step Niche Sites R.I.C.H.E.R. strategy, “R” is for research.
All great websites start with good niche market research and keyword research. Notice I said “good” research – not ‘great’ or ‘perfect’ research. With 6 Step Niche Sites, we don’t obsess over that stuff. We know that in time, as we follow all the steps for this WordPress Niche Site system, we will have all the research we need to make our sites great.
The key to great keyword and niche market research are these three things –
1. Do NOT get all caught up in the numbers and the data. Guess what? All those numbers could be horribly wrong (and a lot of times they ARE horribly wrong).
2. Nothing replaces the human brain. While thinking about a niche market, think about the things you would want to know about the niche – think about the things YOU would type into Google to find that information. Chances are, what you would type naturally is the same thing others WILL type to find your niche site.
3. When it’s all said and done, no matter what any other so-called guru tells you, keyword research and niche market research really all lead to one thing – giving you a healthy and educated guess. There are no ’sure things’ when marketing online. You may end up very surprised to see that sometimes the most off-beat niche, the one that does not have the super numbers shown in keyword research, will be the one that knocks your socks off.
While researching niche market ideas – relax! Have fun with it and try to not take it all so literally. There is NO right answer to ‘how many competing pages should a keyword have?” or “Should I search for my keyword with quotes, or no quotes around it in Google?”. Just relax – your brain will be the best tool you will ever own once you have that brain of yours trained to sniff out a niche =)
Step One Overview:
1. Find a Niche Market Idea
2. Identify Keywords
3. Find affiliate products to offer
4. Browse the competition
Step One Thoughts
While it is very important to do thorough research BEFORE you even buy a domain name for your niche site, please do not get so wrapped up in the exact-ness or perfection of it all. The beauty of the RICHER 6 Step Niche Site System is that in about a month, you will have all the real and ‘perfect’ research you need to dress your niche site up for success. Don’t forget that WordPress is EASY to use, and anything you type today, can be changed tomorrow.
The over-all goal here is to have starting point niche data (entry point data, if you will), a decent product or two to promote, and then get something online. In a month or so, you will come back to this site, tweak it, and then do the ol “set it and forget it” thing.
Do not obsess over this first step. Whats the worst that can happen? You make a site and it barely makes $10 in a whole YEAR. That would suck, wouldn’t it? Sure, that part stinks, but think about this:
a) the site pays for itself.
b) you have built a site that will definitely have Page Rank after that year, and that site will give you a powerful location to link to your OTHER sites.
No matter what, this system is a win-win. You can’t fail unless you don’t try.