“C” is For Create- Welcome back to Six Step Niche Sites. You are now reading Step 3. If you are new, please start at the beginning and find out all we’ve learned about creating profitable WordPress niche sites.
If you are continuing from Step 2 – Congrats! and Welcome Back! Step 2 is a tough step for many – it’s the ‘decision-maker step’. Many folks find they are not ready to invest in owning their own WordPress niche sites – or they decide that learning how to install WordPress is much too difficult to try and learn. YOU took the time and learned… and it really wasn’t hard at all, was it? Congrats to you!
Now then, since you are reading Step 3, I feel it is safe to assume that you know what you need to make WordPress niche sites, you’ve done your niche site keyword research, and you’ve got WordPress installed on your site and your theme and plug ins all ready to go! Great! Let’s move forward.
Content Creation Day
The good news is that content creation for a niche site is free to do. Seriously, all you need is Google and your brain. What the goal is for this step of the niche site system is to create about 5 – 7 blog posts of about 300-350 words a piece. If you are not familiar with your niche topic, do some Google searches and gather some research so you feel better equipped to write about the topic.
If you absolutely can not stand the thought of writing…
There are many PLR websites where you can buy pre-written content that you have rights to change and add your name to. Please be sure to change any PLR articles you get. Most likely, these articles have already been used many, many times and you want the content on your niche site to be unique. (Read about using PLR content on a niche site here)
However you get your content, be sure to get the keywords you gathered from your keyword research into the titles of each blog post. Also, try and get your keywords within the content of each blog post about once per every 75-100 words or so is a good rule of thumb – but that is not a hard-fast rule.
How Often Do I Post New Content on a Niche Blog?
There are two schools of thought on this – and honestly, I use a combined method of both (I will link to both methods here in a second).
Personally, I usually get all 5 – 7 posts up right away. Fact is, Google will not index every page of your site all at one time so to the search engines, it won’t appear as if a site suddenly appeared in an unnatural fashion. Besides, 5 posts in one day is not extremely unusual. There are many shared blogs around the internet that have different bloggers all posting on the same day. Bottom line, don’t be afraid to put all your starter content up at one time.
The other method is to post a 250-300 word post every day – each with a targeted keyword phrase in the post title. I do this too on my more successful blogs. If I have a new niche blog that starts to earn revenue from AdSense or affiliate sales from just the 5 original pages, I will look at my stats and keyword research and continue to add content. Heck, if 5 pages are good, 15 pages MUST be better, right?
But for right now, get at least 5 posts up on your new WordPress niche blog.
How Big Does A Niche Site HAVE To Be?
Again, there is no blanket rule for how large a niche website HAS to be in order to be profitable. I know of some TWO-PAGE niche sites that absolutely kick a$$ in the profit department. Other successful bloggers will swear you need at least 20 posts… or 50… or no less than one every day. However, we are talking about small, tightly-focused, and tightly-targeted niche blogs. We are not building huge, time-consuming authority sites – we are building information resource centers that have one or two ‘calls to action’. The ‘call to action’ of your niche blog is your monetization, or a mailing list, or maybe even to click through to another site you own. That decision is up to you, but be sure you have at least ONE ‘call to action’.
Another point worth mentioning – be careful just how much you give away. Yes, this is PotPieGirl saying that – the same woman who is spending hours and hours creating THIS niche site that gives away all the guru’s secrets for free! But seriously, while more is usually better, too much can be simply too much. It is possible to ’shoot yourself in the foot’ by giving away too MUCH free info – and then no one feels the need to buy any solutions. Get what I am saying? I’m not saying get all ‘hypey’ in your content – but be careful just how much you give away. Got it?? Good. Let’s move on.
Optimizing Your Niche Site
Hopefully, you read my post about my favorite WordPress plugins for niche sites. On that list was a plug in called Yoast SEO. Get it. Use it. After adding each post in your blog, be SURE to fill out the fields underneath it in the SEO options. Give each post a unique and well-keyworded title. This is the area that will make your title tag unique. Your title tag is what changes the words you see up to your left in the blue area of your browser. It is also the title for your page that is seen on a Google search result. This is a VERY, VERY important area so be SURE to optimize it. Do not over-look this.
Also, be sure to fill in the description area and give your post some keywords. This gives each post its own unique meta data for keywords and description. Use it.
Once all your posts are in, and your site is monetized and ready to toss out to the world, submit your site to Google Search Console (formerly known as Google WebMaster Tools). By submitting and verifying your site – and giving them a site map – you will allow Google to help YOU. Google will give you great stats about your site and your site map will help ensure that your site gets indexed completely and accurately.
You’ll want to also install Google Analytics on your niche blog. Stats are the key to creating a profitable niche blog.
You will need to know how often your site is visited (Google Analytics), what keywords are used in order to find your site (Google Search Console), what pages viewers read, where they came from, etc.
Tip: if you ever even think you might sell your site, you will NEED to have had Google Analytics installed to show history of traffic and performance.
Bottom line is: Stats are power.
Stats are REAL feedback to how your site is doing.
I LOVE stats!
In fact I also install my own 1644 Tracking system on my sites.
After this step is complete you have your very own niche website online!!!! A Big round of applause for all of you that have made it this far!
Step Three Review
1. Create Content – Either use your brain and Google – use PLR – or hire someone. Either way, get unique content on your niche site.
2. Be sure to use the SEO WordPress plug in and optimize your niche blog posts.
3. Make sure you monetize your site and have at least one ‘call to action’ for your niche blog.
4. When your site is ready, submit to Google Search Console.
5. Install Google Analytics to your site to have records of all your niche site activity.
Step Three Thoughts
To me, this is the most exciting step (well, next to making money…haha!). I love to see each new niche site come to life. I love creating and developing and adding the content that will be online working FOR me in future days – it is a real thrill for me.
In time, make a goal to eventually be able to hire the content creation part out to others, but in the mean time, just enjoy the creation process!